Our story

Since 2006, S-c Brands has connected independent shops and leading retailers with inspiring toy and gift brands worldwide. Founded by Fiona, who left a career in fashion to build the business while raising her family, we’ve grown from a kitchen table idea into a trusted distributor.

Our success is built on working with brands we truly believe in, being flexible when our customers need us, and keeping things simple. Our values are quality, creativity and sustainability, the things that have kept us growing and grounded for all these years.

We’re a family business with a close team of five, all of whom have been with the company for years (some of us growing up alongside it). We’ve built up a deep understanding of the business and the industry, meaning everyone on the team is experienced enough to step in wherever needed. No matter who you speak to, you’ll be met with knowledgeable, friendly support.

Left to Right: Georgia, Fiona, Jenny, Alex, Nicky

The team