A young child with long blonde hair holds a handmade stuffed bunny close to their face, appearing to sniff or observe it.

Our story

Since 2006, S-c Brands has connected independent shops and leading retailers with inspiring toy and gift brands worldwide. Founded by Fiona, who left a career in fashion to build the business while raising her family, we’ve grown from a kitchen table idea into a trusted distributor.

Our success is built on working with brands we truly believe in, being flexible when our customers need us, and keeping things simple. Our values are quality, creativity and sustainability, the things that have kept us growing and grounded for all these years.

Six women smiling and posing outdoors in front of a dark blue house with greenery. They are sitting and standing around a wooden picnic table, with some wearing sunglasses and casual clothing.

The team

We’re a family business run by a close team of five, all of whom have been with the company for years (some of us growing up alongside it). Across the team we have an in depth understanding of the business and industry, meaning no matter who you speak to, you’ll be met with knowledgeable, friendly support.

Left to Right: Georgia, Fiona, Jenny, Alex, Nicky