AP Junior is a design-led Miffy accessories collection from Belgian design brand Atelier Pierre, available wholesale to UK retailers through S-c Brands. The range includes officially licensed Miffy keyrings, bag charms, money boxes, pen pots and magnets. With RRPs typically from £4.00 to £29.95, these affordable, highly giftable accessories are ideal impulse purchases and add-on sales, appealing to Miffy fans, pocket-money shoppers and gift buyers. AP Junior gives retailers an easy way to expand their Miffy range beyond toys and books, making it a great fit for independent toy shops, gift and lifestyle stores and children’s retailers.