Egmont Toys is a Belgian family brand designing traditional toys in soft, muted colourways since 1994, with S-c Brands the exclusive UK distributor. The range includes plush toys, pull-alongs, collectable Miniature Friends, and hand-painted mushroom nightlights. With beautiful illustrations and timeless, story-led designs, Egmont Toys offers an alternative to mass-market, appealing to design-conscious parents and grandparents. With RRPs typically from £4.50 to £49.50, the collection spans multiple age groups and price points. Egmont Toys is a great fit for toy shops, nursery boutiques and garden centres, whether stocked as a dedicated brand section or individual pieces that complement your existing range.