FAQs
About S-c Brands
Who are S-c Brands?
S-c Brands is a family-run UK wholesale distributor of design-led toys and gifts, founded by Fiona Walker in 2006. Based in Maidenhead, Berkshire, we supply over 800 independent shops and leading retailers with carefully chosen brands from the EU and UK. We keep things simple, with a small, friendly team, low minimum order values and the option to combine all brands in one order.
What does S-c Brands specialise in?
We specialise in design-led toys, soft toys, children's gifts, nursery and home décor, and Christmas decorations. Our offering brings together licensed products, traditional toys and handcrafted designs, giving independent retailers a range of products for different customers, occasions and price points.
Is S-c Brands a wholesaler or a distributor?
Both. We are the UK distributor for Bon Ton Toys, Egmont Toys, Just Dutch and AP Junior. We also wholesale our own brands, Fiona Walker England and Nutshell Toys. Retailers can order all our brands through a single trade account.
Who does S-c Brands supply?
We supply independent gift shops, toy shops, children's boutiques, lifestyle stores, garden centres and large department stores across the UK and globally. Our range is suited to retailers looking for distinctive, design-led products, from gifts and toys to nursery décor and Christmas decorations.
Does S-c Brands sell directly to the public?
No. S-c Brands is a trade-only wholesale business. We supply retailers rather than individual shoppers. If you're looking to buy one of our products, please contact us and we'll help you find a stockist.
Our brands
Which toy and gift brands does S-c Brands supply?
Our portfolio includes six brands: Bon Ton Toys, Egmont Toys, Just Dutch, AP Junior, Fiona Walker England and Nutshell Toys. Together, they cover soft toys, licensed characters, traditional toys, nursery décor, home accessories and seasonal decorations.
Who distributes Miffy toys wholesale in the UK?
S-c Brands supplies Miffy products to UK retailers through three brands: Bon Ton Toys, Just Dutch and AP Junior. Bon Ton Toys offers Miffy plush toys, including collectable designs and corduroy Miffy, alongside keyrings and bag charms. Just Dutch specialises in hand-crocheted Miffy dolls and matching keyrings, while AP Junior offers Miffy accessories and gifts such as keyrings, money boxes, pen pots, magnets and bag charms.
Retailers can order all three brands through S-c Brands and combine them in one wholesale order.
Who are Bon Ton Toys?
Bon Ton Toys is a Dutch toy brand specialising in premium-quality plush toys. S-c Brands distributes its Miffy and Peanuts ranges in the UK, including soft toys, bag charms and keyrings. The collections appeal to children's shops, gift retailers, and Miffy and Snoopy fans looking for licensed gifts and collectables.
Who are Egmont Toys?
Egmont Toys is a Belgian toy brand founded in 1994, known for its traditional, thoughtfully designed toys and gifts. The range includes soft toys, wooden toys, pull-alongs, playsets and their recognisable mushroom nightlights.
Who are Just Dutch?
Just Dutch creates hand-crocheted Miffy dolls in colourful outfits inspired by Dick Bruna and art history, alongside matching keyrings. Each doll is handmade in Vietnam using disadvantaged workers employed by social welfare initiatives. The collection is a good fit for Miffy fans and shoppers looking for a distinctive gift or keepsake.
Who are AP Junior?
AP Junior is a design-led Miffy accessories and gift brand. Its range includes keyrings, money boxes, pen pots, magnets and bag charms, giving retailers a way to extend their Miffy selection beyond soft toys.
Who are Fiona Walker England?
Fiona Walker England is a collection of handcrafted nursery, home and seasonal décor created by Fiona Walker, the founder of S-c Brands. Best known for its felt animal heads, the range also includes jute storage bags and Christmas decorations. S-c Brands distributes Fiona Walker England worldwide.
Who are Nutshell Toys?
Nutshell Toys is an S-c Brands-owned brand of British-designed soft toys inspired by the wildlife on our doorstep. The collection features woodland characters made from natural and recycled materials. Smaller toys come in gift-ready packaging, making them perfectly suited to gifting.
Opening a wholesale account
How do I become a stockist of S-c Brands?
If you're a retailer interested in stocking our brands, visit our Become a Stockist page and complete the application form. Once your account has been approved, our team will send you a welcome email and an invitation to set up your B2B portal login.
Where can I find S-c Brands' wholesale catalogue and prices?
You can browse our product range on the S-c Brands B2B portal. Guest access lets you browse the catalogue, while approved trade customers can log in to view wholesale prices, place orders and check their order history.
What are the minimum order values?
Our minimum order value is £300 for a first order and £150 for repeat orders. You can combine products from our different brands to reach the minimum, so you don't need to commit to a large order from one brand alone.
Can I mix different brands in one wholesale order?
Yes. One of the benefits of ordering through S-c Brands is the ability to combine brands in a single order, helping you build a varied selection without having to order separately from each supplier. Our minimum order values apply across the combined order.
Can I order S-c Brands products through Faire?
Yes. Most of our brands are available through our Faire store (Fiona Walker England has its own Faire store). Nutshell Toys and Just Dutch aren’t currently available on Faire, so please order them directly through the S-c Brands B2B portal.
Can I use S-c Brands product images on my website and social media?
Yes. We provide product and lifestyle images for retailers to use on their websites and social media. You can download the available imagery here.
Orders, delivery and payment
Where does S-c Brands ship from?
We ship from our UK warehouse using DPD, making it easy for UK retailers to order well-established European brands without the hassle of importing from overseas.
How much does delivery cost?
UK mainland orders have a flat delivery charge of £12 per shipment. Orders over £500 qualify for carriage-paid delivery to the UK mainland. Remote and international orders are charged according to the actual shipping cost.
If your order includes out-of-stock products, you can request a single dispatch once everything is available or ask us to split the order. Additional shipping charges may apply to split orders.
What payment terms does S-c Brands offer?
New trade accounts pay by proforma. We can offer 30-day credit terms on request after three successful proforma orders. Eligible retailers ordering through Faire may also have access to Faire's 60-day payment terms, subject to its eligibility criteria.
Finding the right products
Which S-c Brands products are best for children's shops and toy shops?
S-c Brands brings together some of the best-known names in design-led toys and gifts. With several brands available in one order, retailers can build a well-rounded collection spanning different styles, ages and price points.
Which S-c Brands products are best for lifestyle and gift shops?
For lifestyle and gift shops, our collection makes it easy to add a well-curated children's section alongside your main product ranges. You can mix wooden toys, soft toys, accessories and nursery décor from several brands in one order, rather than having to meet separate large minimums with different suppliers. It's a flexible way to offer customers a varied, design-led kids selection.